- "Greetings! It is I, your insanely great leader, Steve Mobbs."
- ―Steve Mobbs makes an announcement to the Mapple universe
Steve Mobbs was the eccentric and reclusive CIO (chief imaginative officer) and founder of Mapple Inc.
Steve Mobbs founded Mapple Inc. but was later fired from the company. After an unknown length of time, he returned as the company's CIO (Chief Imaginative Officer). He is a bit of a recluse, spending most of his time in Mapple's undersea headquarters. He always wears a black turtleneck, and one of his favorite phrases is "insanely great". He also has a strong vain streak, as seen when a Mapple employee told him that Lisa was there to see him, and he was busy checking on how many times he appeared in search engine results. His vanity is also seen when he applies the phrase "insanely great" to himself.
Steve Mobbs checks his search engine stats.
Mobbs makes occasional company-wide announcements which are fed to all Mapple Store locations. Bart pranked one of Mobbs' announcements, making it sound like Mobbs was calling his customers losers, saying he had nothing but contempt for them, and donating all of the company's profits to Microsoft, as well as making it seem Steve Mobbs was gay and Bill Gates was his boyfriend.
When Lisa visited Mobbs to ask for a reduced payment plan on her $1,200 MyBill, Mobbs had her work off the bill by standing on a street corner wearing a MyPod costume and handing out flyers to people and telling them to "Think differently."
The date and manner of Mobbs' death are not known, but in the startup animation of Homer's new MyPad Mobbs appeared and said he was "speaking from beyond the grave". Mobbs was later seen in Heaven bossing God around.
 Behind the Laughter
- Steve Mobbs is a reference and is made to resemble Steve Jobs co-founder of Apple Both Jobs and Mobbs were fired from their respective companies and eventually brought back. Mobbs' penchant for using the superlative "insanely great" is a reference to Jobs' frequent use of superlatives such as "amazing," "incredible," and "stunning" to describe Apple products. Both Jobs and Mobbs wear wire-frame eyeglasses and black turtlenecks, but differ as Jobs was known for wearing blue jeans and New Balance sneakers while Mobbs wears khakis and black loafers. In reality, Steve Jobs died in October 2011.
Factfiles from Simpsons World the Ultimate Episode Guide: Seasons 1-20
|Rock Stars • Audrey McConnell, Third Grade Teacher • Dr. Velimirovic, Plastic Surgeon • Mitch Hartwell, the Reality Channel Producer • Junior (AKA Frank Grimes, Jr.) • Teacher of the Year Award Nominating Committee • Dexter Colt, Private Eye • The Mugger • Larry H. Lawyer, Jr. • Baby Stink-Breath • Booberella • Sara Sloane, Hollywood Movie Star • Cookie Kwan, Red Coat Realtor • Stark Richdale • Declan Desmond • Julio and Grady • Luke Stetson, Junior Wrangler • Suds McDuff, Spokesdog/Mascot for Duff Beer • Marriage Counselor • Jim Proudfoot • Don Castellaneta